To the everyday snackers, Sun Chips are the partner in crime that gives your life an extra touch of flavor.
The Sun Chips campaign was a group project for our advertising class. Our group created print advertisements and a commercial ad. The theme of our campaign was the life of the party. For the poster ideas, we replaced cups full of alcohol with Sun Chips instead.
Key Objectives: Increase brand awareness by 3% over two years
We want them to feel that this brand is not only a low calorie snack, but there are various flavors that can meet their needs whenever and however.
For our advertising campaign target, we want to show our target market that Sunchips aren’t ordinary and neither are you. So, we have gone with the strategy statement “Party On”. We want to emphasize to consumers that snacking does not have to be limited to one flavor. Through research, we have found that our target market enjoys eating a multitude of snacks with the options of different flavors. Therefore, we want to showcase the various flavorful snacks that Sun Chips has to offer. With this strategy, we hope to bring the life to the party of these young souls looking for fun and excitement.
Mobile Game
Commercial
