A new campaign to advertising the new Elephant Spring at the Fort Worth Zoo. This new home provides the Asian Elephants a spacious environment with multiple pools and yards. The Elephant Springs will allow Fort Worth Zoo to continue their dedication for elephant conservation and management. The new Fort Worth Zoo campaign will focus and bring awareness to the new Elephant Springs. I've created outdoor ads such as billboards and flag posters. To target the younger demographic, I also made some elephant illustrations for gift shop merchandise such as cards and the new elephant stuffed animal.
Flag poster ads.
Several Design concepts that can be used for multiple ad platforms.
Elephant illustrations for gift shop merchandise such as cards and the new elephant stuffed animal.
