The Project Shameless campaign was a group project for our advertising class. The purpose of the campaign was to raise awareness about mental illness. Our group created print advertisements and a commercial ad.
Flyers
Stickers
Video
Manifesto
Creative Brief
Warning: People don’t like ads. People don’t trust ads. People don’t remember ads. How do we make sure this one will be different?
What we hate
People feeling ashamed of the personal obstacles and experiences they face in life.
What are we going to do about it?
“Project Shameless” -- A Project that will fundraise and sponsor events
Ad campaigns:
video spot
Pop ups
billboards
Shameless events:
No shame walk July 24, 2018 international day of self-care
Planting different color flower for every solution for an anxiety
#P.S…. (I have this, but p.s. that doesn’t mean I’m also ___)
Who are we talking to?
A 18-24
HHI $40,000 to $74,999
What do we know about them?
College-aged, probably in school
We’ll have many aspects of targeting geared to various minorities, relating to race, ethnicity, sexuality, gender and body type. We’ll also hint on topics relating to mental health and for victims of abuse.
Their issue makes them feel alone, like an outsider among others.
They are afraid to reveal their issue with others due to prevalent stigmas that exist within society. These stigmas make them feel inherently ashamed.
What do they currently think?
“I feel I’m the only one struggling with this, and no one around me seems to relate.”
What would we like them to think?
“If I participate in project shameless, I realize I shouldn’t feel ashamed, and I’m helping others see they aren’t alone with their anxieties.”
Why should they believe it?
Your problem, whatever it is, is a serious issue and shouldn’t be taken lightly
We’re here to help, and to erase negative stigmas
There is research that exists that reveals these stigmas
What is the single most persuasive idea we can convey?
Have no shame, be Shameless
Are there any creative guidelines?
Assignment —> Create a Project, help people feel less ashamed
